Turn your followers into paying golfers.
We want to build and run a free virtual golf competition that converts your social audience into a list of subscribers you own, then build the funnel that sells your coaching for you. You pay nothing up front and keep everything when we're done.
We want to build you a competition that turns followers into an audience you own, for free.
You spent years building a social audience, and you still can't reliably reach it when it matters. The algorithm picks who sees each post. An email to your list goes to all of it, not a slice.
- 1
Your part: you call them out.
Open it with one post: "Three shots at Desert Stadium. Closest to the pin wins a year of my academy." Then a week of updates, written for you.
- 2
Their part: they play to win.
Straight into a real hole in the browser, on the phone already in their hand. No app, no download. Three shots, and the closest to the pin wins.
- 3
Our part: the list, in your name.
Before they take a shot, every entrant gives you their email and what they're working on. No algorithm decides who hears from you next. Every name is yours to keep.
Then we want to build you a funnel that turns those players into customers.
We'll build you a funnel expertly designed and written to convert as many of those new emails into paying customers as possible.
Example emails, invented coach
Four finished emails we built to show the standard: one invented coach, from the first result to the weekly tip. Yours would carry your name and your voice, never ours.
We get 20% of what we produce for 90 days. That's it.
20% of gross sales to new customers who came from your competition, for 90 days from when each one entered. If it sells nothing, you owe nothing.
When we're done, you keep all of it.
- The audience
- Everyone the competition brought in, consented to hear from you.
- Every email
- Exported to you, yours to keep and use.
- The automations
- The whole sequence, still running, in your account.
- The landing pages
- Entry pages, offer pages, everything we built.
- The copy and creative
- Every email, every post, every asset, in your voice.
- The funnel, still selling
- Your next launch goes to a list you own, through a machine that's already built.
The list, the customers, the funnel. Yours.
We're taking 3 founding coaches.
I run every launch myself, so we're keeping it to three. Leave your details, then pick a time to talk. I'll come back with a plan for your first competition, built around what you already sell.
It works if you have an engaged golf audience, already sell a course, membership or remote coaching, and will actually post for a week.
Before you apply
What does it cost?
Nothing up front, nothing monthly. We take 20% of gross sales to new customers who came from your competition, for 90 days from when each one entered. If it sells nothing, there's no fee, and you still keep the list the competition built.
Who else have you done this for?
No Heckler competition yet, and I'm not going to pretend otherwise. But the work isn't new to me. I ran the entire ecommerce business for Dude Dad, a creator with more than 5 million followers, at mid-seven figures a year, down to every email that brought a customer back. Turning a creator's audience into customers is the job I've already done. The golf competition is the new part. We're taking three founding coaches and I run each one myself, which is why there's no fee up front and no contract until you've seen a plan for your business.
Does the game diagnose their swing?
No, and we won't claim it does. Heckler is a browser golf game, not a swing analyzer. The game earns the attention and the entry. The one question at entry is what tells us what to talk to them about. Your coaching does the coaching.
What do I actually have to do?
Approve the campaign, provide the prize (usually something you already sell), and post for one week on a calendar we give you. Everything else is ours: the game, the entry page, the emails, the winner admin.
Who owns the leads?
You do. Entrants join your audience with consent to hear from you, the leads are delivered to you, and they stay yours after the campaign. We agree the exact consent and data terms in writing before launch.
I already have an email list.
Good, that makes this better. You can launch the competition to the list you have and to the followers who aren't on it yet, and end up with a much bigger list plus a funnel selling to all of it.
You'll have a shiny new audience worth a lot.
If you want, we'll keep growing it, selling your coaching products more effectively, and even monetizing it. Every plan starts after your free launch, with its numbers in hand. We charge a flat fee for the work, plus 10% of what we add on top of what you already sell.
Funnel
For coaches selling about $15K to $40K a month
We run the funnel that sells your coaching. Your website stays yours.
- Your weekly email, written in your voice
- Every launch built and run: new programs, sales and win-backs
- Sales and landing pages built by us and tested every month
- A new Heckler competition every quarter, so your list keeps growing
- A monthly revenue report against your baseline
Full Funnel
For coaches selling $40K a month or more
Everything between a follower and a paying member, run by us, website included. Site rebuild included, 6-month minimum.
- Everything in Funnel
- Your website rebuilt and run by us: home, sales pages, pricing and checkout
- Conversion testing across the whole site, every month
- Email and SMS, with automations for every stage of a member's life
- A new Heckler competition every month
- Sponsors sold against your list: 0% of deals you bring, 25% of deals we find
Launch
Not ready for a monthly plan?
Your email platform and signup set up, a welcome series written in your voice, and your brand tightened. Built for you to run.
You own all of it. The site, the list, the customers and everything we build are yours. If you leave after the minimum, it all stays with you. We agree the scope, term and any third-party software or messaging costs before you commit. Your baseline is your average monthly sales before we start, taken from your own platform. Prize funding, paid advertising and custom course production are separate.