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How it works

From a following to a list you own, in five parts.

One competition starts it. Then a weekly rhythm: you send about fifteen minutes of voice, we write the issue and sell the sponsor slots in it, and you approve it from your phone.

1 · The competition

A real hole, one tap from your post.

Your followers play a closest-to-the-pin competition on a hole from Heckler, our golf game. It runs in the browser, so a link in your bio is all they need.

  • The format. Three shots, closest to the pin. Free to enter, usually open for a week.
  • The holes. Any of ours: Desert Stadium, The Thunderdome, The Rooftop, Salina Alta and the rest.
  • The entry. An email address and one question you choose, like what they're working on.
  • The paperwork. Official rules and a privacy policy on every entry page.
  • Your part. One post to open it and a week of updates we write for you.
Play Desert Stadium (opens Heckler in a new tab)
2 · The list

Entering is how they join.

Before the first shot, each player gives an email and checks the box to hear from you. That moment is the reason any of this works: the list is built on consent, so it's yours to use.

  • The consent record. When they agreed, and the exact words they agreed to.
  • The answer. What they told you, so the first email can be about them.
  • The signals. Who played, who came back, who shared it.
  • The export. Any time, to the platform you already use.
3 · The newsletter

You talk. We write.

Send a voice memo each week, about fifteen minutes long, from wherever you are. We turn it into an issue that sounds like you, then design it, schedule it and send it.

  • Your voice, edited. We shape what you said. We never invent what you didn't.
  • A format that fits you. A weekly, a deep dive, a trip journal or a drop.
  • Busy weeks covered. A backup issue is always ready, so a week away never means a missed send.
  • More from the same memo. On the bigger plans, posts and site updates come from it too.
4 · The sponsors

Sponsors pay to reach your list.

We build the media kit, find the sponsors and write each read in your voice.

  • What we sell. Reads in your newsletter, and a brand's name on a competition: the hole, the prize and the entry page.
  • Always labeled. Every sponsored read says so.
  • Cleared first. Every placement is cleared against your existing partners and categories. No betting sponsors.
  • Your deals stay yours. You keep 100% of what you bring; we earn only on the ones we find, at a rate agreed first.
5 · Sign-off

Nothing goes out until you approve it.

Every issue arrives in Sign-off, a private link that opens on your phone. No app, no password. You see the email as your subscribers will.

  • Approve in one tap, or ask for changes, leave a comment or send a voice note.
  • Your yes holds for that draft only. If anything changes after you approve, it comes back to you.
  • Pause any time before it sends, one issue or everything.
  • Bring your people. An agent, manager or partner can review with you, or approve for you.
  • Every note becomes a rule. Tell us once, and next week's draft already knows.
Questions

The details people ask about.

Who owns the list?

You do, along with the consent records. We agree the exact consent and data terms in writing before launch, and you can export the list any time.

Do I have to switch newsletter platforms?

Generally no. We work with the platform you already use, or set one up in your name if you don't have one.

How much of my time does it take?

A week of posts when a competition runs, about fifteen minutes of voice memo a week for the newsletter, and a minute or two to approve each issue.

Is the game a swing analyzer?

No. Heckler is a browser golf game with realistic golf mechanics. It earns the attention and the entry; your coaching, your stories and your voice do the rest.

What if a week goes sideways?

Use the backup issue, pause the send, or tell us in a voice note.

What does it cost?

Coaches and creators: every price is listed on the Coaches and Creators pages. Pros, agents and managers: we talk first, and the price is in your written plan. Brands: start a conversation.